AXN | The Launch of AXA AFFIN Health is Might AXN Big Challenge

AXN and AXA AFFIN Life Insurance Berhad bring you AXA AFFIN Health is Might AXN Big Challenge, with a bigger and bolder challenge for all Malaysians!

For the first time, the event will span across three states – Johor Bahru, Penang and Kuala Lumpur – with a twist. It’s no longer only about fitness and physical strength; throughout the race, teams would be challenged on aspects such as their mental wellbeing, positive outlook, teamwork and knowledge on nutritional health.

Mr Jack Lim - Vice President of Advertising Sales and Marketing Networks, Asia, Sony Pictures Television

Mr Loke Kah Meng - CEO of AXA AFFIN Life Insurance Berhad

150 teams will battle it out for the chance to win up to RM29,000 worth of total cash prizes: 1st Prize – RM15,000, 2nd Prize – RM8,000, 3rd Prize – RM4,000, 4th & 5th Prize – RM1,000 each in AXA AFFIN Health is Might AXN Big Challenge!

Media Q & A

Malaysians are invited to form a team of two adults, aged 18 and above and register at http://www.axn-asia.com/axnbigchallenge/malaysia to qualify for the preliminary round in Sutera Mall on 29 May. The top three winners from the preliminary round in Johor Bahru would face the contenders from Penang and Kuala Lumpur on 26 June at One Utama for the finals!

For those who missed the online registration deadline, they may still be eligible for the contest if they are the first 50 teams to register at the respective event venues.



29 May (Sun)
Johor Bahru Preliminary Round
(Sutera Mall, Stage Area, Level 2)
Closing date for online registration: 27 May 2011, 12pm

11 June (Sat)
Penang Preliminary Round
(Penang Times Square, Concourse Area, Level 1)
Closing date for online registration: 2 June 2011, 10pm

25 June (Sat)
Kuala Lumpur Preliminary Round
(1 Utama Shopping Centre, Ground Floor, Highstreet)
Closing date for online registration: 15 June 2011, 10pm

26 June (Sun)
Kuala Lumpur Finals
(1 Utama Shopping Centre, Ground Floor, Highstreet)

Mr Loke concluded that “having a healthy lifestyle can be fun, hence the partnership with AXN in organising the AXN Big Challenge befits the idea of fun in health with your family or friends.”

So, hurry and join the AXN Big Challenge now!

All photos credits to AXN.

For more information, please contact:
SPE Networks – Asia

Gayle Tan
+65 6622 4202
Gayle_Tan@spe.sony.com

Juliet Wong
+603-2117 6672
Juliet.Wong@axa-life.com.my